Marina Bay Sands IR Expo Booth
Architectural Team
Creative & Technical Direction, Software Development, Design & Production, Coordination
May 2019
The Challenge:
To create a booth that outdid our 2018 booth and that would outdo the competition once again.
How:
We used the latest in LED technology and motion capture / image keying software to create an interactive photo-booth style system that brought the customer into the integrated resort. While the people were having their photo taken, an informational video would also be playing. Our studio handled full technical and creative design of the video production, back-end hardware, front-end motion sensing and automatic background keying software, UX Design and coordination of all technical aspects for this booth design for Marina Bay Sands, part of the Las Vegas Sands group. The clients requirements was to help them create a booth that would be suitable for the Japanese market, and to create a system that allowed the Japanese guests at the event to view themselves in their integrated resort complex without actually being there. To that end, we developed an elegant system that would take the persons photo, automatically cut out the surrounding background and place the person in an image of their choosing. They were then able to have the image automatically sent to their email with further information on the integrated resort available too.
