Avex: Christmas Tree
Event Team
Event Management, Technical Direction, Creative Direction, Software Development
November 2019
The Challenge:
To create an xmas illumination space that matches the AVEX brand while also increasing brand awareness.
How:
We created a 10m wide tree that tells several unique stories while also entertaining through an exciting light show that’s also interactive.
Technology:
- Projection Mapping
- Touch Designer
- Interactive Storytelling
Avex, an entertainment conglomerate headquartered in Tokyo, Japan approached stu.inc in August 2019 to ask us to carry out planning, total project direction and coordination. This years concept motif was the everyday life of Father Christmas in his Christmas tree home. We created 25 unique stories that were triggered at the press of a button and synced with the lighting. The unique stories fixed the usual problem of xmas attractions getting boring after a few minutes.
Through our initial concept proposal, we created detailed design specification and blueprint sheets, replica miniature models and concept art to test-drive the concept of a 10m large christmas tree.
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